Brand, positioning, and custom build for operators and founders. Competitive audit before any pixel — research-first, shipped in days, priced so the first move is free.
Every tier includes a competitive audit and design brief. The difference is scope — one page, a site, or a full suite with integrations. À la carte pricing below for everything not in a tier.
One-page site for a focused pitch. Competitive audit and brief bundled. The fastest path to a serious site.
Multi-page site with positioning research, custom typography, SEO, CMS, and one integration. The default move for serious operations.
Full engagement — multi-page site, brand identity, two integrations, custom asset, and 60 days of post-launch support.
À la carte and add-ons ↓
Not vibes. Load-bearing process. Every engagement produces artifacts of each.
We map 5–10 peer brands per engagement — positioning gaps, pricing, weaknesses, all visible to you. You keep the scan after the project ends.
A targeted reference library built for your vertical. We tell you why each one works and which moves we're applying to your build.
Messaging framework, audience journey, launch plan, social rollout, PR angle. You ship with a position, not just pixels.
Analytics, benchmarks, conversion patterns, industry pricing. We cite sources. No "trust us" claims.
Not Figma kits, not Webflow templates. Type pairings selected against your positioning. Layouts from first principles.
Available alongside any tier or on their own. Bundled pricing is lower because the research is already done.
| Service | With tier | Standalone |
|---|---|---|
| Brand + collateral | ||
| AI-assisted logo design | $900 | $2,200 |
| Full brand identity — logo, palette, type, guide | $3,200 | $6,500 |
| Business card design (print-ready) | $350 | $750 |
| Pitch deck template (15 slides) | $2,800 | $5,500 |
| Social template kit (10 templates) | $900 | $1,800 |
| Web copywriting — AI-assisted, brand-voiced | $800 | $1,500 |
| Email template design (3 branded HTML templates) | $600 | $1,200 |
| Photo art direction brief — shot list + mood board | $400 | $750 |
| Legal pages — AI-drafted privacy, terms, accessibility* | $650 | $1,200 |
| Infrastructure | ||
| Domain + DNS setup (always in your name) | — | $250 |
| Google Workspace email setup (one-time, no mgmt) | $250 | $350 |
| Analytics (Plausible) | Included | |
| SEO fundamentals | $800 | $1,200 |
| Google Business Profile setup | $250 | $400 |
| Hosting + maintenance Uptime monitoring, security patches, monthly backup, 1 content update. | $150 /mo | |
| Integrations (off-shelf, fixed fee) | ||
| OpenTable / Resy / FareHarbor / Peek / Bookeo | $250 each | |
| Stripe Payment Links / Gumroad / Lemon Squeezy | $200 | |
| Stripe Checkout / Elements (API) | $750 | |
| Mailchimp / ConvertKit / Beehiiv / Typeform / Tally | $200 | |
| Google Reviews (Places API, styled) | $850 | |
| Mapbox custom / Mux video player | $550–850 | |
| Memberstack / Outseta | $650 | |
| Custom builds | ||
| Custom booking, scheduling, membership, CRM, or content systems | Quoted · $5K min | |
| Automation + AI | ||
| Workflow automation, AI integrations, custom internal tools | Quoted | |
Graphic content we produce (hero imagery, illustrations, textures) is generated using AI on our own infrastructure and refined by hand. Photography and client-provided assets are never AI-generated. Legal page drafts (privacy, terms, accessibility) are AI-assisted and delivered without independent legal review — clients are responsible for having qualified counsel review all legal content before publishing.
For clients whose brand is living, not fixed. New pages, campaigns, integrations, refinements — handled by the studio that built it.
Unlocks bundled pricing above, priority queue, and a 30-day exit clause whenever you want out. Pay annually for 10% off.
Every client engagement started at the brief. Cassettra is our own studio.
Real quotes from operators who hired Sunserif and shipped.
“Every video used to just sit there on a default page. Now there's actually a site under the show. The part I didn't expect was that I'd get my afternoons back.”
“He showed me seven versions. I picked one. The portraits page is doing what twenty years of word-of-mouth used to do.”
“The page is the only place I've seen the piece treated like work, not content. Galleries took the meeting after.”
Eight questions, two ways to answer them. Both end the same way — me with enough to build, you with a kickoff call on the calendar.
Guided conversation. Roughly seven minutes. I ask the questions, you answer in your own words.
Begin the conversation →Async form. Same eight questions. Drag-drop logos, photos, and reference URLs as you go.
Open the form →Building something new or reworking what you have — same starting point. Submissions go only to Patrick. Nothing public, nothing scraped.
